JAY-Z Teases ‘Family Feud’ Video with Beyoncé & Blue Ivy
Nobody wins when the family feuds. JAY-Z is capping off a big year with the release of his latest 4:44 video for “Family Feud,” which co-stars his superstar wife, Beyoncé.
The Carters, who welcomed twins Rumi and Sir in June, appear in the cinematic teaser, along with their daughter, Blue Ivy.
Set inside of a church, the dramatic clip shows a different couple making out before the woman stabs the man on the side. Meanwhile, an elegant Hov, Bey, and Blue show up inside of the religious place of worship.
.@S_C_’s “Family Feud” x 12/29 x #TIDAL: https://t.co/We5OlPBrLl pic.twitter.com/sNoRbI8R56
— TIDAL (@TIDAL) December 28, 2017
The religious theme continues. “We all lose when the family feuds,” Hov says inside of a confessional booth, while Queen Bey is on the other side, listening to his testimonial.
The “Family Feud” visual follows 4:44 videos for “Legacy,” “Marcy Me,” “Smile,” “Moonlight,” “Adnis,” “4:44,” “Kill Jay Z,” “BAM,” and “The Story of O.J.,” among others.
The full video will be available Friday (Dec. 29) at 4:44 p.m. ET via TIDAL.