Fresh off his deal with Atlantic Records, Nipsey Hussle unleashes “Rap Ni**as,” the lead single off his upcoming debut album Victory Lap.
Over slapping West Coast production, the Crenshaw rapper warns the industry and makes his presence known. “I ain’t nothing like you fuckin’ rap ni**as,” he confidently declares. “Hustler and the shooter, that’s a fact, ni**a.”
For the Sergio-directed video, the All Money In boss goes coast to coast, showing aerial views of Los Angeles and New York. The gritty-but-sleek clip features Nipsey and his loved ones on both sides of the country. It even includes a cameo from Hussle’s famous ex, Lauren London.
To go along with the visual and single, Nip has announced a Feb. 16 release date for Victory Lap, which falls right in line with 2018 NBA All-Star Weekend in Los Angeles. To celebrate, Hussle will host a special concert at the Hollywood Palladium on Feb. 15 with tickets priced at only $15.
On top of that, Nipsey will also be releasing Marathon Book, a close look at his career through photographs by Jorge Peniche. The in-depth book is also available for pre-sale now.